LinkedIn, Twitter and Blogs

What is LinkedIn? How can you use it social media marketing?

LinkedIn is a Business-focused professional social media platform. The objective is to: Help people find business connections, provides a service to business people (such as specific groups, idea sharing and a platform to publish your own knowledgably articles) and help companies do business with others as well as giving people an opportunity to network with others in their industry.

LinkedIn is a consistent, lots of content as well as a place to find people and information. It is a site that has focused on what it is good at, so you won’t find a lot of advertising around gaming, diet pills etc. They do, however, offer a huge network of groups where you can find blog posts and articles, connect in conversations, and expand your own network.

LinkedIn is all about connections, and as with any social media platform, those connections help you to build and/or connect as a community. LinkedIn groups are also a great way to get connected. There are plenty of them to join where people share knowledge and ask questions! It is important to make sure the group is right for you and reflect on your industry as well as your own personal development. To get your brand out there, you also need to devote time to being in the group and participating – all it is a lot of work, it is actually have a lot of benefits and lead to more connections and potentially customers!

This is how it will help with others social media marketing, you can see other like-minded businesses – see what they are doing, connect with experts in the fields and get advise from those in the same industry.

Even if your company isn’t around being “professional” and you will not sure LinkedIn advertise your business, you will however find articles and blogs to help you grow as well as your business.

How tweets, re-tweets, and hashtags help you in your marketing on twitter?

Twitter is another large and very popular social networking platform.

With the character length of a tweet now at 280 (orginially 140) – each tweet needs to be sharp, snappy and eye catching and actually fits with-in the scrolling world we are in! You can also add links to articles, blogs and websites as well attach an image to the blog post. As businesses develop fluency with Twitter, people will find it easier to create short, snappy comments that compel people to read your messages and make them want to know more about you and your company. 

Like all social media platforms, Twitter is another platform, where it is easy to get flustered in the number of other people’s messages. How does Twitter, like the other Social media sites fit within the Social Media plan?

Re-Tweets -Business that keep their Tweets short leaves space for others to forward and add their own comments to be able to re-tweet so their own followers.

A re-tweet status starts with RT = Re-tweet.

If a tweet is too long and other what to re-tweet, they will start the message with MT, MT = Modified Tweet.

Initially, you can ask your staff and friends to re-tweet messages. You’ll soon see that if you are offering something of value to people, and your message catches their attention, that your messages will spread.  If not, check out other pages that are more successful and see what they are tweeting about.

 By looking under the “Interactions” tab and selecting “mentions,” you will be able to see who re-tweets your messages.

 As well, Twitter courtesy is to thank people who spread your messages by sending them a message via a status update, like this: “Thanks for the RT @personwhoRT !”

 Hashtags! It used to just be twitter that used Hashtags, but now you will find hashtags across all social media platforms. And before that this symbol # was a hash or a sign for number but now when you see this # EVERYONE says hashtag.

When you add a hashtag to your message, you can track, organise, and communicate with other people who use the same hashtag. In order to communicate with their communities directly, a business owner can start a “meeting” and everyone there answers or asks questions that end with the same hashtag. People following along with the hashtag can see the conversation going on within its own stream, and outside of everyone else’s conversations. 

 All business are now ask people to use hashtags for competitions or feature wearing an outfits? Examples are #wearingasos or #chancetowinITV you can do the same for your business, which will help with the interaction.

 Why is it good to build your blogs? What rules will you follow to write a blog?

Blogs are good for a few reasons from SEO and interacting with your client base. Before the up-rising of social media,  every business was starting a blog and it was essential to create a good one in order to promote your business. Now with social media platforms in place, blogs have had to adapt to stay on people’s minds and remain relevant. In addition to microblogging view, we can also create video blogs that you find on YouTube.

In a nutshell – One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.

With people’s very short attention spans, one of the key things to remember about blogging is to keep your blog posts short. It is also important to have a tone of voice in your blog that reflects who you are, what your company stands for, and catches people’s attention. Whether it is being informative, being controversial, asking questions or just having some fun, best to keep it standard so people can relate to you and recognise your work.  

When it comes to getting started with a blog, you need to remember that you are not a writer, so approach as a learner. Do your research, read as many blogs as you can, and see what’s working (and what’s not!). Note things down like page layout, length of posts, columns on the margins, pictures, colour, and, of course, the content. The most popular and often free with a stand package are Blogger and WordPress.

 Lastly, you can create traffic  to your blog by posting a link across your social media platforms.

The Rules of blogging:  

Like most thing, there are some guidelines that can help when you start blogging. Like every other area of Internet-based marketing, things are changing continually, so make sure you keep on top of things. 

 When you write a blog post, you also add tags or keywords to it. This will help you to find your old posts, to categorize things, and for people to find what you are writing. Make sure that you set up some kind of analytics, too, so that you can see which posts attract attention, which ones didn’t, and who is reading them. 

Your old posts can have staying power. A blog post you wrote six months or a year ago that remains relevant can be included in another blog post or re-posted on your social media platforms.  

There are templates you can use to help you when starting a blog – from outline templates to content you can write. A basic google search will bring up pages of help and advice. Template choices are categorised from business, bakery, travel … whatever the industry there is a template our there. You are responsible and accountable for your own outcomes and, ultimately, for the success of the blog. So for example, If you represent a travel company, make sure you blog represents that industry.

There are a lot of paid service now you can use to your blog (as well as post on socials media) this can be risky as they can be costly and may not generate any leads. Always research for committing.  

 Use keywords for your industry and set up a glossary so that you can use them (without overusing them) in your blog posts. There are lots of programs that can help you do this.

Using keywords will help search engines locate your posts and push your page to the top of the search listings. If you search for your own posts (or have someone test it for you), and things show up on the second page of search results, people cannot find you. This kind of search engine optimization (SEO) is essential if people are going to find you on any kind of social media.

Resilience Rules

  1. Self-care. Put yourself first.
  2. Don’t do it alone – work with a coach, mentor or trusted colleague.
  3. Stay anchored with the help of your family and friends. Choose who you surround yourself with.
  4. Manage your expectations – there are ups and downs in life. No-one enjoys work all the time!
  5. Know when to quit – think about your long-term plans.
  6. Take a ‘reflective practitioner’ approach to life – what have you learned and how can you apply it later in life?
  7. Break it down – what can you do now to move towards the goal? Don’t try and achieve the whole thing at once.
  8. Volunteer – do something nice for someone else. It gives you some perspective on your own situation and gives you a feel-good boost.
  9. Have a mantra e.g. ‘I’m here, I want to be here, I deserve to be here’.
  10. Remind yourself that you are resilient – it is something that you have been developing all your life through all your experiences.


The Influence of Gender on Communication Style

In this LinkedIn article, Debbie Churagi explores the impact of gender on the way we communicate.

The 7-38-55 Rule of Personal Communication, study by Albert Mehrabian

An insightful article exploring the widely read study by Albert Mehrabian looking into the perfect formula for public speaking.

Radical Candor, Kim Scott

Kim Scott explores communication in the workplace, battling myths and addressing common rumours. A longer-form read but a great option for those keen to explore how to make a clear statement at work.

The 4 Types of Communication Styles

An interesting article exploring the process of identifying your preferred communication style.

Join AWN at the next meet up to talk about communication. Networking is a great place to start.