With the fashion industry so focused on ‘fast fashion’ it is no wonder why our wardrobes are full of rags which are most certainly NOT leading us to riches. In a nutshell, fast fashion is inexpensive clothing that is made cheaply and quickly to get to market for retailers to keep up with the latest trends.
With fast fashion filling our wardrobes can often be emptying our pockets. Although the fashionable garments can be inexpensive being a lesser price then the designers, it can often cause our spending to increase. You can end up spending a hundred pounds on one online shopping spree because a printed blouse costs £20, Jeans £25, Boots £30 and what about that cute jacket that is on sale for £15 don’t forget the matching necklace for £10. Oh look there is £100 spent on poorly made clothes, with boots that hurt your feet and the printed blouse that came in season too quick and left the trends even faster. People do this each week and the numbers soon add up.
Having lots of clothes to choose from each day was making me feel overwhelmed, frustrated and stressed! After reading more about Project 333 ‘Be more with less’ and being inspired by the Netflix series: ‘Tidying up with Marie Kondo’ – I decided to make a real change.
I emptied the entire content of my wardrobe, clothes only to start with – and did exactly what Marie Kondo tells her clients to do; if an item of clothing didn’t spark joy, I thanked that piece for what it had gave me and started 5 piles of clothes :-
- My mum,
- and Charity shop (Thames Hospice)
I organised my winter wonders (jumpers and jumper dresses) and vacuumed packed them away for the summer. It is worth investing in a decent brand of vacuum storage packaging. I used Rokey storage bags, which I purchased from Amazon. I am against the overuse of plastic and I feel little bit like a hypocrite, writing this paragraph… However, it is important to store your clothing well. Especially woolens, that are going to living in the loft for 6 months where naughty little moths can wriggle their way in and snack on your jumpers.
After clothes, I went on to shoes then underwear then my make-up draw. My space is now tidy and I can clearly see what I have, thanks to Marie Kondo’s folding methods.
There are plenty of way to keep organised. If you have the space, you could have a rail and line up your outfits for the week. If, like me, space is a little precious, taking photos of your outfits and filing them away on your phone or even printing them out. At least you know what goes!
Aside from space and drama free mornings. There are bigger concerns about our environment when it comes to fast fashion. We are all too focused on recycling our clothes when are finished wearing them, great. But actually what about the start of the life cycle?
Did you know it is estimated that 20% of industrial water pollution worldwide is associated with garment manufacturing, and 85% of that is associated with the fabric dying process. Each year, 1.3 trillion gallons of water is used for dying fabrics alone, and it’s estimated that the amount of water needed to grow, dye, and process the cotton for just one pair of blue jeans ranges from 500-1,800 gallons.
Did you know it is not just the plastic wrapped around garments when you purchase them they actually contain plastic too!
And did you know when you wash your clothes, the micro plastics go into the water, then goes into the ocean, then the fish swallow that water, then we eat the fish – it is one big old cycle. Not great, right?
It is time we start being mindful on what we buying and where from. There are plenty of brands out there that are focused on sustainable fashion as well as our well known and loved brands such as H&M, M&S, Lush, Mango and Zara.
Doing this project hasn’t only made me more mindful on my fashion spending habits and choices, but I feel happier. This weekend I easily picked out my outfits, with no fuss and felt confident in what I was wearing. I even have a fair idea on what I am going to wear this week for work.
I think it is now fair to say I have less clothes and lots to wear!
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